AFL
LED Fan EngagementLED stadium screens built to electrify footy fans at scale.
This was the very first year of LED screens used at AFL matches and boy what a headscratcher!
The project involved creating high-impact motion graphics for stadium LED screens, incorporating team branding, match statistics, and crowd participation elements.
The animations were designed to work across various stadium configurations while maintaining visual impact and legibility at scale.
The project involved creating high-impact motion graphics for stadium LED screens, incorporating team branding, match statistics, and crowd participation elements.
The animations were designed to work across various stadium configurations while maintaining visual impact and legibility at scale.
Credits
- Client
- AFL
- Creative Direction
- Yes Captain
- Motion Design
- Yes Captain
- Concept Designer
- Sacha Bryning
- 2D Character Animators
- Canaan Mendelsohn, Vikki Ong
- 3D Character Animator
- Charles Ewart
- Motion Designers
- Simon Burgin, Andrew Montague, Jeremy Mansford, James Cowen, Chris Northey