Explainer
Shopmate
Project
Yes Captain was engaged to produce this explainer video for Australia Post's new ShopMate service, which lets you shop without borders. With a ShopMate delivery address, you can now shop at online stores that only ship to USA addresses and Australia Post will handle everything.
The project required a clear, engaging visual style to explain the service's benefits and process, combining infographic elements with character-driven storytelling to create an informative yet entertaining explainer.
Credits
Client
Australia Post
Agency
Storylab
Creative Direction
James Cowen
Illustration/Animation
Juan Buscarons