Yes Captain

Powershop

Australian flora and fauna reimagined in digital, painterly motion.

We were invited to bring to life this stylised commercial for Powershop, featuring much of Australia's flora and fauna in digital, stylised form. This was a real joy to design.

The campaign extends through digital commercials and out of home advertising.

Created in Cinema 4D with bespoke native Australian plants and rendered with a painterly textured output via Otoy's Octane renderer.

Credits

Client
Powershop
Agency
Marilyn & Sons
Creative Direction
James Cowen
Executive Producer
Kim Cowen
3D Motion Design & Animation
Kyle Downes
3D Modelling
Edwina Joel
Sound
Noiselab