Strepsils
A sore throat remedy explained with charm, colour and miniature ambulances.
Break foil in case of emergency: Strepsils Extra honey and lemon lozenges are the emergency extra relief for sore throats this winter.
We drew inspiration from the warm palette of honey and lemon to create a striking world for the fantastical action to play out in. We chose to design vehicles of a bygone era to bring a sense of nostalgia to the spot.
The goal was to create a campaign that would cut through the noise of seasonal advertising taking the brand in a new direction that's hard to forget.
We drew inspiration from the warm palette of honey and lemon to create a striking world for the fantastical action to play out in. We chose to design vehicles of a bygone era to bring a sense of nostalgia to the spot.
The goal was to create a campaign that would cut through the noise of seasonal advertising taking the brand in a new direction that's hard to forget.
Concepts
We presented a dark and light version of the concept to the client, and they loved the light version. We then went on to design the vehicles and the world they would inhabit.
Ice and Frost development
Credits
- Client
- Reckitt
- Agency
- NowScreen
- Creative Direction
- James Cowen
- Concept Designer
- Rhys Griffiths
- 3D Animation
- Chris Angelius
- Compositing
- James Cowen
- Sound
- White Owl Sound