Transurban
Ten minutes on a fifty-foot screen for three thousand people. No pressure.
Yes Captain was invited to create a 10 minute, 3D infographic explainer video, about the future of transport, to match a live performance by Transurban's CEO at the Intelligent Transport Systems Conference in Melbourne.
The centre point of this production was previsualisation and iteration. WIth so much bespoke 3D content to design and animate, it was important to get every shot and scene working together, to keep the narrative flowing effortlessly and to communicate effectively to the team.
The centre point of this production was previsualisation and iteration. WIth so much bespoke 3D content to design and animate, it was important to get every shot and scene working together, to keep the narrative flowing effortlessly and to communicate effectively to the team.
Credits
- Client
- Transurban
- Creative Direction
- James Cowen
- Motion Design & Animation by
- Ted Adair, Jeremy Mansford, Jason Ostler & James Cowen
- Compositing
- Ted Adair & James Cowen
- Produced by
- Kim Cowen